State Of Internet Today
Wednesday, February 3rd, 2010Social Media Marketing, or SMM, as become the norm. What was a buzz word last year is not a staple in many businesses and is a driving factor for today’s online marketing efforts. Social sites like Facebook, Twitter, Digg, Mixx, and others have all saw huge traffic boosts over the past year. Especially during the second quarter of last year where many social sites saw a large spike in users and rankings. Since that time, may have slowed from the rapid pace they were on, but are still quite dominate and will not be going away any time soon.
Today, companies are trying to take advantage of the social sites by figuring out what users on each of the sites are like, their surfing habits, as well as what makes them click an action online. Building apps, widgets, and other tools to interact with users directly on social sites have become much more important as users are getting more loyal to certain social sites and not wanting to leave them just for a link to a site.
Real-time search is also in play now and are typically updates from these social sites directly into search result pages on major engines. This new feature, which just went live about a month or so ago is changing the way people search, click on links, and share information with others. In addition, it’s giving companies something else to think about on the web and their own marketing efforts online. No longer are the days of set it and forget it, as publishers, site owners, and online marketing professionals are all scrambling to figure out how to get their brand, message, or site in front of audiences using these new outlets.
Affnet, is leading the way in this arena with online tools for publishers like widgets, interacting with social audiences directly on their own sites with apps for Facebook, and communicating messages to followers on Twitter’s Affnet page. All of theses tools, along with expertise in online marketing, social media marketing, and pay click advertising, puts Affnet on the forefront of this new evolution of the search marketing as both an innovator and contributor.